Why Do I Need Video?
With 1 billion views EVERY SINGLE DAY on Youtube alone, video has become an essential tool for us to connect with our audiences and customers as creatives, bloggers, and both service- and product-based businesses. Choosing to not include video as part of your content strategy also says something about your brand!
While a few years back, video was considered a marketing bonus, our customers and followers now expect it, making it a newly non-negotiable part of marketing and social media strategy. And study after study has shown us that VIDEO IS THE MOST EFFECTIVE MARKETING MEDIUM YOU CAN USE.
A few recent studies have very clearly demonstrated that if you’re not using video, you’re missing out:
- Our brains process imagery 60,000 times faster than text.
- Users recall six times more information from video than from text. Make your product stick!
- If video is available, 60% of visitors will opt to watch it instead of reading any text.
- By 2018 video will account for a massive 79% of all online traffic.
The results of video marketing are undeniable. Learn how to do it right, from the best in the business!
How Will Youtube Academy Help Me?
Youtube Academy will make sure you hit (and master!) every important step essential to launch a successful Youtube channel and house great content. We’ll do things correctly, in the right order, so that you’ll be able to repeat the process of creating amazing video again and again, without being derailed by the major pitfalls and mistakes we see people run into all the time.
We want to help you reach your audience and customers in an authentic way. A way that cuts through the crap and shows why they should be listening to you, by using your product or service, reading your blog and interacting with your social channels, and ultimately, giving you their valuable time or money. You only have 7 seconds to make an impression. How much faster can you make that lasting impression with a bad ass channel that shows quickly and succinctly how their lives benefit from what you’re selling?
Who is Youtube Academy For?
Youtube Academy suits most modern entrepreneurs. Great Youtube channels exist not only for vloggers and bloggers, but can also be incredible effective for service- and product-based businesses when executed correctly. Video has become a vital marketing tool for ALL businesses, big and small and by overlooking it, you’re losing out on sales, money, and valuable, life-long customers/followers. Past Youtube Academy students include: Fortune 500 companies employees and founders, marketing and PR professionals, badass course creators, people who have an awesome products and/or services, Etsy shop owners, photographers, accountants and finance companies, bloggers and vloggers, and all-around creatives.
Are you looking to amass a band of incredibly loyal brand fans and followers? Then let’s get you on Youtube!
Your Youtube Academy Instructor
Andrea Corson is an Emmy-nominated television producer, digital strategist, and consultant. She has created awesome video for a wide range of clients including Google, CoverGirl, DSW, Carnival Cruise Line, & Nordstrom Rack, and has helping some of the largest vloggers and influencers today with their video content. In 2014 she began the successful fashion & travel blog, La Label Junkie, and fell in love with the community of bloggers and modern entrepreneurs she met along the way. Driven by helping these creatives and entrepreneurs grow and succeed, she launched Video Pop, helping these modern entrepreneurs learn how to create the best possible video marketing for their websites, blogs, and social channels.